Fairhaven, Massachusetts is a small town on the south coast of the state. Originally settled in 1653, the town is known for it’s gorgeous architecture. Many of the breathtaking buildings have been standing for over a century. The ornate details give Fairhaven an enchanted “fairytale” feeling. Aside from the architecture, Fairhaven is known for it gorgeous beaches and scenic views. This location is a major tourist destination, especially during the summer months.
The calligraphic “F” references the traditional and regal vibe of the town. The Heron is a extension of the Fairhaven brand to be used for more decorative elements. The illustration is inspired by the sinuous lines both in the architecture and landscape. It also references the calligraphic lines in the logo.